SAMPLE
TWO PAGE COMBINATION RÉSUMÉ
Rachel Mathers
nd
100 East 22
Street
Chicago, IL 60616
312-555-0000
Qualifications
• Experience in brand development practices for high-profile international brands
• Solid strategic planning abilities and a track record of securing market share in new markets
• Demonstrate record of increasing sales by up to 60%
Employment History
Director of Global Marketing
1999 – 2009
Advantage Corporation, Chicago, IL
Brand Development
• Oversaw $500M international marketing program for appeal marketer; global sales grew $75M
within one year, increased number of countries selling company’s product by 18
• Launched multi-million dollar marketing campaign for new apparel brand, generating $60M
in sales within three months
• Devised advertising plan that built company’s brand awareness, and increased company’s
domestic market share by 50% within a year
Strategic Planning
• Created growth plan to increase revenues and markets; accounted for increased distribution
and production costs; plan has helped increase sales 120% since its implementation
• Created strategy and successfully launched test brand, new business forecasted to earn
$250,000 in two test stores; test brand was successfully rolled out to 430 stores; forecasted to
produce over $35 million in sales the first year
Director of Sales & Marketing
1996 – 1999
Capstone, Inc., Chicago, IL
Brand Development
• Implemented $100M advertising and promotion programs for household products manufacturer;
sales grew 25% within a year
• Oversaw development of company’s first-ever website in 1997; ensured that site addressed both
end user-retailer needs and company objectives
Sales
• Created sales incentive plan for 12-person national sales staff, growth exceeded plan and grew
the number of retail accounts 16% percent within a year
• Increased sales revenue 12%, met plan; received a Recognition Award from an International
Source Committee for a 10% increase in import business
ValleyWorks Career Center Rev. 9-2009