Cover Letter Resource Packet Page 11

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This   l etter   w orks   b ecause   i t   i s   c oncise,   i ncorporates   t he   s tory   i nto   t he   t heme   o f   t he   l etter   a nd   t ies   i t  
together   b y   b riefly   r eferring   b ack   t o   t he   s tory   i n   t he   l ast   p aragraph.     O ther   a spects   o f   a n   e ffective   s tory  
themed   c over   l etter   s hould   i nclude   s tories   t hat   r elate   s pecific   a nd   q uantifiable   r esults.     E mployers   l ike   t o  
see   f acts   a nd   f igures.     B eing   a ble   t o   p aint   a   p icture   o f   y ou   s ucceeding   o n   t he   j ob   a llows   t hem   t o   “ see”  
you   a ctually   d oing   t he   j ob.     M ake   s ure   t he   s tories   a re   r elevant   t o   t he   e mployers   n eeds   b y   i dentifying   t he  
problems   y ou   c an   s olve   a nd   t he   o utcomes   y ou   c an   a chieve.     T ell   s tories   t hat   a re   r elevant   a nd   c oncisely  
make   c onnections   b etween   t he   s kills   a nd   q ualifications   t he   s tory   i llustrates.      
The   j ob   p osting   w ill   p rovide   y ou   t he   n ecessary   s tory   c ues.     E nsure   t hat   y our   c over   l etter’s   s tory   r esponds  
to   t he   j ob   p osting   i ntent.     Y ou’ll   d o   t his   b est   w hen   y ou   i ncorporate   t he   j ob   p osting’s   k eywords   a nd   t he  
tasks/responsibilities   y ou   m ention   i n   y our   c over   l etter.     R esearch   t he   a ppropriate   l anguage   o f   t he  
prospective   e mployer   b y   s tudying   t he   e mployer’s   w ebsite   a nd   p rint   p ublications   a bout   t he   c ompany.    
Find   t he   b uzz   w ords   o r   k eywords   a nd   p hrases   y ou   s ee   m ost   a nd   w rite   t hose   “ back”   t o   t he   e mployer   i n  
your   c over   l etter.     T his   i s   c alled   l anguage-­‐mirroring.     E mployers   w ho   “ hear”   t heir   w ords   m irrored   b ack   t o  
them   a ssume   y ou   “ get   i t”   a nd   m ore   e asily   s ee   y ou   a s   a   p otential   t eam   m ember.     I n   s ummary   m ake   s ure  
your   s tory   b ased   c over   l etters   a re:      
• Concise  
• Integrate   t he   s tory   t heme   t hroughout  
• Provide   s pecific   a nd   q uantifiable   r esults  
• Relevant   t o   t he   e mployers   r equirements   a nd   t he   r esults   y ou   c an   a chieve    
• Effectively   u ses   t he   e mployers   l anguage   a nd   m essage  
 
 
 
 
 
 
 
 
 
 
 
 
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