How To Write A Press Release (Page 2 of 4) in pdf

Now from the points gathered, try to construct paragraphs and assemble them sequentially: The headline

> the summary or introduction of the news > event or achievements > product > people > again the concluding

summary > the company.

The length of a press release should be no more than three pages. If you are sending a hard copy, text

should be double-spaced.

The more newsworthy you make the press release copy, the better the chances of it being selected by a

journalist or reporting. Find out what "newsworthy" means to a given market and use it to hook the editor or

reporter.

Include information about the company. When a journalist picks up your press release for a

story, he/she would logically have to mention the company in the news article. Journalists can then

get the company information from this section.

The title for this section should be - About XYZ_COMPANY

After the title, use a paragraph or two to describe your company with 5/6 lines each. The text must

describe your company, its core business and the business policy. Many businesses already have professionally

written brochures, presentations, business plans, etc. - that introductory text can be put here.

At the end of this section, point to your website. The link should be the exact and complete URL without

any embedding so that, even if this page is printed, the link will be printed as it is. For example:

Companies which maintain a separate media page on their websites must

point to that URL here. A media page typically has contact information and press kits.

Tie it together. Provide some extra information links that support your press release.

Add contact information. If your press release is really newsworthy, journalists would surely

like more information or would like to interview key people associated with it.

If you are comfortable with the idea of letting your key people being directly contacted by media, you can

provide their contact details on the press release page itself. For example, in case of some innovation, you can

provide the contact information of your engineering or research team for the media.

Otherwise, you must provide the details of your media/PR department in the "Contact" section. If you do

not have dedicated team for this function, you must appoint somebody who will act as a link between the media

and your people.

The contact details must be limited and specific only to the current press release. The contact details

must include:

The Company's Official Name

Media Department's official Name and Contact Person

Office Address

Telephone and fax Numbers with proper country/city codes and extension numbers

Mobile Phone Number (optional)

Timings of availability

E-mail Addresses

Web site Address

Signal the end of the press release with three # symbols, centered directly underneath the

last line of the release. This is a journalistic standard.

How To Write A Press Release Page 2