Event Business Plan Template Page 2


The SWOT analysis (identify strengths, weaknesses, opportunities and threats)
Key objectives and achievement strategy for the current year
A development plan – how key aims and objectives will be realised going forward
(beyond the current year)
Marketing and communications planning
Event requirements – staffing structure, facilities, services, venues, etc
How much the event will cost – budget projections over 3–5 year period
How will it will be paid for – identifying income streams
Management and business controls
Risk management and contingency plans
Future considerations
For further information on creating your own event business plan please refer to Event
Management: A Practical Guide which can be found on the Funding and resources pages of
the EventScotland website:


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Parent category: Business