Event Business Plan Template Page 3
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13<Insert event title>
<Document title i.e. ‘....... Business Plan 2011 - 2014’>
(<insert version no> <insert date>)
(<Insert Event Logo/brand>)
(<Insert contact details>)
Contents Page
Executive Summary
1. Background & History
Event Management/Experience
Event History
2. Event Overview
Vision and Mission
Key Outcomes/deliverables
The Event
Target Market
Stakeholder involvement and benefits
Delivery mechanism
3. Development Plan - Going Forward
Strategic Development
SWOT analysis
4. Event Requirements
Facilities
Services
Production
Legal & insurance
5. Marketing and Communications Plan
6. Financial Plan & Considerations
Income and Expenditure Projections
Economic Impact Estimation
7.
Management and Business Controls
Event Action Plan Template
The Business
Monitoring and Evaluation of outcomes
Risk factors
8. Appendices
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Parent category: Business