Business Plan Outline Page 2

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I)
How will your products or services be distributed?
3) Industry
I)
What is happening in your industry (is it growing, stable or
declining)?
II)
What do you believe the future hold for this industry?
4) Customers
I)
Who are your customers- what does your customer profile look
like?
II)
How many customers will your business have?
III)
What information do you have that supports your decisions
about your customers?
IV)
What is the growth potential for this business? What is your
plan for growth?
V)
What information do you have support your decisions about
growth?
5) Competition
I)
Who are your main competitors?
II)
What are their strengths and weaknesses?
6) Position
I)
What will your market position be?
III)
What is your competitive advantage- why will customers buy
from you instead of the competition?
7) Image and Packaging
2

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