Business Plan Outline Page 3

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I)
What will the image of your business be?
II)
What will your packaging look like (attach samples)
III)
What do your business cards and promotional material look like
(attach samples)
IV)
Where will your business be located, and why did you choose this
location? Include a sketch of your floor plan.
8) Pricing
I)
How did you determine your pricing strategy?
II)
How do your prices compare to the competition?
9) Marketing Goals
I)
What is your dream-where do you see your business in the next 2
to 5 years?
Example goals:
I want to start a successful business.
I want to expand my existing market share
I want to add new products/services.
10) Marketing Strategy
I)
What is your promotional plan?
C)
MANAGEMENT DESCRIPTION
1) Who will handle which functions in the business
2) What will their duties and qualifications be?
3) If employees, how many will you have and what will their duties be?
4) Who will hire, train and supervise them?
5) What will it cost your business for the first two years?
6) What will your owner draw be for the first two years?
7) What will your employee salaries be for the first two years?
3

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