Creative Brief Template printable pdf download

Creative Brief Template

Use this template as a guide to prepare your creative brief. Make any modifications necessary to suit your

unique project requirements.

PROJECT NAME

Provide some background on your organisation.

BACKGROUND

Describe why this project is important and how it came about.

Highlight any market sensitivities or issues that need to be considered.

Share details about the distribution process.

Describe how the project’s success will be measured.

What outcome do you want as a result of this project?

OBJECTIVE/S

Relate your objectives to your target audience. Ensure your objectives

are measurable.

Describe the primary audience, and any secondary audience or other

TARGET AUDIENCE

stakeholders.

Share any research if it exists.

Detail the key messages you need to share.

KEY MESSAGES

Specify what call to action you want to get your audience to act.

Specify the preferred style for your project.

LOOK AND FEEL

Explain how you want your project perceived. Be guided by your

brand essence.

What reaction do you want from your target audience?

Be specific about what you need.

DELIVERABLES REQUIRED

Describe the finished product.

Specify your material, quantity and distribution requirements or if

any third party supplier needs to be sourced on your behalf.

Do you need content written or will you supply it?

Do you want to incorporate images?

IMAGES

If so, do you have any guidelines for what type of images to use?

Specify if you will supply images or whether you need the designer to

source them.

Detail the information that must be included in your project.

MANDATORY INCLUSIONS

Creative Brief Template