Effective Cover Letters Examples Page 16

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(2-B) Cover Letter: BBA – Route Sales Representative (Paragraph Style)
ABIGAIL (ABBY) Yu
#3-1234 Second Avenue
Phone: (604) 123-4567
Burnaby, BC
Cell: (778) 765-4321
V5H 2R6
Email:
Ms. Jane Willis
May 23, 20XX
Manager, Campus Recruitment
Frito-Lay Canada
2867 – 45 Avenue SE
Calgary, AB T2B 3L6
Note: Do NOT copy this
sample.
Re: Summer Route Sales Representative, Ref. #321
Dear Ms. Willis,
While researching Frito Lay Canada I came across an article in Business in Vancouver and was
impressed to learn about your company’s commitment and recent efforts to eliminating trans fats from
your products. I also had the opportunity to speak with Terri Smith at the Business Career Expo about
the number of community outreach programs Frito Lay supports. These initiatives, along with the fact
that I have spent many of my university study nights with your family of snacks, and my high
involvement in the community are the reasons that I am excited about promoting the Frito Lay Brand as
a summer Sales Representative.
Currently, I am pursuing my third year of a Bachelor of Business Administration Degree at Simon
Fraser University concentrating in Marketing. My combined four years of work experience through
university and high school has focused on providing the best customer service. I have developed a
strong ability to assess customer needs and offer products or services to suit those needs, resulting in
a history of increased sales for my employers through both increasing customer retention and brining
on new clients.
I have an appetite for challenging situations and have a proven record of exceeding expectations. In my
current position at National Bank Financial, I doubled the target number of new clients within the first
four weeks on the job. I have a similar record of achievement as a Sales Representative for College
Pro Painting where I independently brought on board 10 painters and managed the team to complete
25 painting contracts to a 100% satisfaction level for each customer.
I look forward to the opportunity to further discuss how my background of building positive relationships
with clients and my high level of energy and enthusiasm is a good fit with your philosophy of hiring the
“best ingredients” as your employees. Thank you for your consideration of my application. I will call you
next Thursday to follow up in regards to the status of my application.
Sincerely,
Abby Yu
Abby Yu
BBA Candidate, Class of 20XX
Beedie School of Business, Simon Fraser University
Enclosures: resume, transcripts
E f f e c t i v e C o v e r L e t t e r s
Page 15

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