Effective Cover Letters Examples Page 17

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(2-C) Cover Letter: BBA – Route Sales Representative (Bulleted Style)
ABIGAIL (ABBY) Yu
#3-1234 Second Avenue
Phone: (604) 123-4567
Burnaby, BC
Cell: (778) 765-4321
V5H 2R6
Email:
Ms. Jane Willis
May 23, 20XX
Manager, Campus Recruitment
Frito-Lay Canada
2867 – 45 Avenue SE
Calgary, AB T2B 3L6
Note: Do NOT copy this
sample.
Re: Summer Route Sales Representative, Ref. #321
Dear Ms. Willis,
While researching Frito Lay Canada I came across an article in Business in Vancouver and was impressed to learn
about your company’s commitment and recent efforts to eliminating trans fats from your products. I also had the
opportunity to speak with Terri Smith at the Business Career Expo about the number of community outreach
programs Frito Lay supports. These initiatives, along with the fact that I have spent many of my university study
nights with your family of snacks, and my high involvement in the community are the reasons that I am excited
about promoting the Frito Lay Brand as a summer Sales Representative.
Currently, I am pursuing my third year of a Bachelor of Business Administration Degree at Simon Fraser University
concentrating in Marketing. I have a combined total of four years experience in the customer service industry
gained from both professional and volunteer environments. I have an appetite for challenging situations and have a
proven record of exceeding expectations. The skills that I feel would benefit this role include the following:
Customer Service – provide quality customer service and have a strong ability to assess customer needs
and offer products or services to suit those needs, resulting in a history of increased sales through both
increasing customer retention and brining on new clients
New Business Development – at National Bank Financial, I doubled the target number of new clients within
the first four weeks on the job. I have a similar record of achievement as a Sales Representative for College
Pro Painting where I independently brought on board 10 new painters
Teamwork – managed a team of ten painters to complete 25 painting contracts to a 100% satisfaction level
for each customer. Volunteer with a team of 15 at the BC Cancer Society to raise awareness of community
fund raising events and collectively increased participation levels by 15% in one year.
I look forward to the opportunity to further discuss how my background of building positive relationships with clients
and my high level of energy and enthusiasm is a good fit with your philosophy of hiring the “best ingredients” as
your employees. Thank you for your consideration of my application. I will call you next Thursday to follow up in
regards to the status of my application.
Sincerely,
Abby Yu
Abby Yu
BBA Candidate, Class of 20XX
Beedie School of Business, Simon Fraser University
Enclosures: resume, transcripts
E f f e c t i v e C o v e r L e t t e r s
Page 16

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