Effective Cover Letters Examples Page 24


(6-A) SAMPLE MBA JOB POSTING – Business Analyst
COMPANY: Electronic Arts
JOB TITLE: Business Analyst
EA was founded 25 years ago by individuals with a deep passion for making games. Many things have changed
over the years as the gaming industry—and the company—has expanded immensely, but we are still driven by the
same passion for developing, publishing, and distributing the world’s best games. Our history has been one of great
success, and our future looks even brighter. Gaming has come a long way from Pac-Man and Space Invaders to
modern EA Favorites like Burnout, Battlefield, Mercenaries, Dead Space, Spore, FIFA, Madden, Need for Speed
and the world’s most successful game franchise, The Sims. Fuelled by our talented staff at locations right across the
Globe we are united in our passion to continue shaping the future of interactive entertainment. Together we can
make a difference.
The Marketing and Sales teams are critical to the success of any game. The Marketing team works closely with
game developers to ensure the game has a clear design and a clear ‘X’ factor, (i.e., the defining element of the
game that makes it unique and the ultimate reason behind why our customers should pay for and play our game).
The Marketing team identifies the key audience for our games and tailors the marketing strategy to communicate
clearly to the intended target. The Sales team is responsible for making sure the game reaches all relevant
distribution points, so that our customers can find our games at their favorite shopping destinations.
An EA Marketing Assistant acts as a vital support to the Marketing team and Management. Key responsibilities
include: coordinate the implementation of product marketing materials for launch campaigns including compiling
feedback from meetings and key stakeholders, managing schedules and deadlines and maintaining consistent cross
functional communication; create and track asset calendar to meet all Marketing and PR milestones; generate and
or obtain key assets including screen shots, game footage, visual renders, sizzle videos, and b-roll; organize and
distribute assets to marketing and PR partners through internal intranet sites; assist in the preparation and onsite
support for sales meetings, trade shows, press events, and consumer launch events; be a specialist about EA's and
competitions products within the product category; develop and manage research plan, including focus groups,
surveys and post analysis information sharing; implement execution of marketing collateral and swag such as sales
brochures, sell sheets, fact sheets, Q&A, and promo swag; gather market data to measure effectiveness of
marketing activities and maintain monthly buzz metrics; assist APMs and PMs providing product daily execution of
marketing campaign responsibilities.
This role is a 6 month entry level contract with a possible extension of an additional 6 months based on business
needs and individual performance. At this time, only candidates from the Vancouver area will be considered.
Passion for soccer, video games, sports
Must have in-depth knowledge of FIFA
Coursework in marketing, sports marketing or business (Bachelor level preferred)
Online marketing experience
Excellent oral and written communication skills
Excellent organizational skills
Must be a team player
Be adaptable to a fast-paced, innovative environment
Strong work ethic and ability to proactively own projects
Proficiency in MS Word, Excel, Outlook, PowerPoint and Photoshop
E f f e c t i v e C o v e r L e t t e r s
Page 23


00 votes

Related Articles

Related forms

Related Categories

Parent category: Letters