Developing Highly Effective Cover Letters
Step 1 ~ Analyze the Position
After examining a job posting, and/or researching a career area, you
need to answer the following:
What qualifications are necessary?
Most job postings will list required skills, education and
If you are unsure whether
your background matches
an employer’s needs, drop
Do I have the skills, education and experience
required to meet the employer’s needs?
by the CMC for a career
The rule of thumb is: if you have most of the skills and
qualifications requested by an employer, apply for the position.
Note: employers do not hire BBAs and MBAs based on their
education alone. They hire based on:
your previous related work experience
your transferable skills
your business education and training
Focusing primarily on your education as the reason they should
hire you does not impress employers.
Am I interested in the company, the industry, and this line of
Employers can quickly assess if a potential candidate is
interested in working for them or just blanketing the market with
resumes in attempts to get a job. Make your cover letter stand
out by explaining why you are interested in working for that
Company research is essential when developing cover letters that stand
out. For information on how to research companies, refer to the “Job
Search Strategies” career management guide.
Once you have answered the above, develop a cover letter which clearly
answers these questions:
WHAT skills and experience do you offer which match that
company’s and/or job’s needs?
WHY do you want to work for that company?
HOW will you add value to their company based on your
E f f e c t i v e C o v e r L e t t e r s