Elements Of Business Environment - Class 12 Page 8

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18. What is going to be your ‘U.S.P?19. What means of transport you will use and why?
20. Draft a social message for your label.
21. What cost effective techniques will you follow for your product.
22. What cost effective techniques will you follow for your promotion plan.
At this stage the students will realise the importance of the concept of marketing mix
and the necessary decision regarding the four P’s of marketing.
PRODUCT
PRODUCT
PLACE
PRICE
PROMOTION
On the basis of the work done by the students the project report should include the
following:
1. Type of product /service identified and the (consumer/industries) process involve
there in.
2. 2. Brand name and the product.
3. 3. Range of the product.
4. 4. Identification mark or logo.
5. 5. Tagline.
6. 6. Labelling and packaging.
7. 7. Price of the product and basis of price fixation.
8. 8. Selected channels of distribution and reasons thereof.
9. 9. Decisions related to transportation and warehousing. State reasons.
10. 10. Promotional techniques used and starting reasons for deciding the particular
11. technique.
12. 11. Grading and standardisation.
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