Elements Of A Strategic Communications Plan Template Page 14
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22Channel Worksheet
(one worksheet for each audience)
Note: Use the work you did in Step 2 to help you with these worksheets.
Audience:
_____________________________________________________________________
Where or from whom does this audience get its information? Who do they find
credible?
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
Where does this audience spend most of its time? Where are they most likely to
give you their attention?
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
Complete list of channels your team wants to use to reach this audience:
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
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