Elements Of A Strategic Communications Plan Template Page 19
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22Step 7: Implement the Plan
There are many tools for organizing yourself around time, dollars, and staff
needed to implement an initiative. One approach is given here as an example.
Of course you should feel free to use your own tried and true management tools.
Use the following steps to determine time, budget and staffing needs:
1. List all activities
2. Under each activity, outline the steps, in order, that will lead to its completion
3. Assign a budget estimate to each step
4. Assign a staffing needs estimate to each step
5. Working backwards from the activity completion point, assign a date for each
step in the activity.
You can plot your dates on calendar pages if you’d like, or you can organize
them in another timeline such as a Gantt chart (date/timeline runs horizontally
across page; tasks are listed in chronological order down left-hand side. A line
extends across the page from each task, showing the date work begins and ends
on that task or subtask).
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