Elements Of A Strategic Communications Plan Template Page 20

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Sample Timeline Planning Sheet
Activity: Place print PSAs in up to 25 periodicals, newsletters, or bulletins
[Preliminary Work] Design camera-ready PSA “slicks” ;10 person hours.
[Weeks 1 & 2] Identify list of potential placement opportunities and get names
and addresses of public service director or advertising manager for each
publication; (local phone charges); 4-6 person hours.
[Week 1] Draft/review/refine cover letter to director/manager; $0.00; 2 person
hours.
[Week 2] Print letters; $0.50 (paper); 1 person hour.
[Week 2] Acquire flat envelopes and blank labels for mailing; $10.00; 1
person hour.
[Week 2] Create labels for mailing; $0.00; 3-4 person hours.
[Week 2] Assemble mailing; $0.00; 2-3 person hours.
[Week 2] Mail print PSAs; $13.75 (.55x25); .25 person hour.
[Week 3] Begin follow-up calls to PSA directors to encourage placement;
(local calls); 6-8 hours (could be done by 2 persons;).
[Weeks 3-10] Monitor PSA placement; $5.00 to purchase papers; 3-4 person
hours.
[Week 10] Write report about initiative, its outcomes, midcourse corrections,
and things you would do differently next time; $2.00 paper & repro; 4-6
person hours.
[Week 10 or 11] Circulate to appropriate members of your organization;
$0.00; 1-2 person. hours
Total direct costs: $31.25
Labor: 28-38 person hours (over 4-10 weeks’ time after acquiring PSAs)

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