Elements Of A Strategic Communications Plan Template Page 4
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22Step 2: Identify and Profile the Audiences
Once you’ve identified your key issues, it’s time to identify and profile specific
audiences to target with a communications initiative.
The reason for taking the time to look this closely at your audiences is that this
kind of background information is essential in choosing the most effective ways
to communicate with the audience. Madison Avenue has learned this lesson well,
now we need to apply some of the same kind of thinking to communicating about
your issue.
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