Elements Of A Strategic Communications Plan Template Page 6

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Audience Segmentation Worksheet
(Note: you will probably need to make multiple copies of this worksheet.)
Audience:
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Describe what you know about this audience’s knowledge, attitudes and
behaviors as they relate to your issue:
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What are the barriers to this audience fully supporting or participating in reaching
your goal? What are the benefits if they do?
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What are the characteristics of this audience? How do they spend their time?
What is their gender, ethnicity and income level? How have they been
educated? What are the language considerations? What or who are they
influenced by? What makes new information credible for them? What or who
could motivate change or action?
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Parent category: Business