Commonly Used Metrics Measurement Chart - Paine Publishing'S Guide
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1Paine Publishing’s Guide To Commonly Used Metrics
From dumb to intelligent, easy to difficult, and places in-between, what kind of metrics are
you using? Are you measuring in a way that’s best for you and your organization?
Difficult
Actual Reach
Amount of tears shed over your video
Marketing Mix Modeling
ROI
Number of lives saved
Sentiment
Votes
Length of time until your boss yells
Engagement
Potential Reach
Downloads
Impressions
Share Of Voice
Intelligent
Dumb
Kick Butt Index
Conversions
Counting clips
Petitions signed
Followers
Mentions
Leads
Shares
Klout scores
Event attendance
Comments
“Likes”
AVEs
Email opens
Google Analytics
Throwing darts at a list of options
Easy
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Parent category: Life