Swot Analysis Template printable pdf download

SWOT Analysis

SWOT stands for Strengths, Weaknesses, Opportunities and Threats.

The SWOT analysis is a process for integrating data and analyzing its impact on your

organization. The data used in the SWOT analysis is drawn from facts and from key

takeaways or insights. This is an excellent tool for facilitating strategic thinking and

planning. You should complete a SWOT analysis document for your organization and

one for each of your major competitors. Comparing your organization’s SWOT with

those that you have prepared for competitors can be very insightful in determining your

strategies.

Strengths and Weaknesses are internal to the organization.

Strengths:

What a company does best. Assets and internal resources that can

be leveraged to achieve objectives.

Weaknesses:

Internal restrictions or deficiencies that limit what a company can

accomplish.

Strengths and Weaknesses are derived from the analysis of the organization’s internal

situation. The following areas should be analyzed to develop the strengths and

weaknesses:

• Human resources

• Organization dynamics (including cross functional resources and

relationships)

• Financial Statements and profitability

• Product or service attributes and quality

• Effectiveness of delivery of products or services

• Internal processes

• Other relevant internal factors and categories.

Opportunities and Threats are external to the organization.

Opportunities:

External circumstances, events or situations that offer good

chances to achieve objectives leveraging our strengths. Where can

we grow our business? Opportunities can be in the present and in

the future.

Threats:

External forces, factors or situations that could create problems for

us, harm our organization or endanger our ability to achieve

objectives. What could get in our way? Threats can be in the

present and in the future.

Swot Analysis Template