Social Media "Likes" Healthcare: From Marketing To Social Business (Report) - Pwc Health Research Institute Page 17
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4045% of consumers said information from social
media would affect their decisions to seek a
second opinion.
Social networks: Information
Figure 7: Likelihood of information found via
is influencing decisions about
social media affecting health decisions
how and when to select treat-
ments and providers
Seeking second opinion from another doctor
45%
Consumers are increasingly using
information from social media to
Coping with chronic condition or pain
assist in making healthcare choices.
42%
For example, 45% of consumers said
Approach to diet, exercise, or stress management
it would affect their decision to seek a
42%
second opinion. (See Figure 7.) More
Choosing specific hospital/medical facility
than 40% of respondents reported that
41%
information found via social media
would affect the way they coped with
Choosing specific doctor
a chronic condition, their approach to
41%
diet and exercise, and even their selec-
Taking certain medication
tion of a specific doctor.
34%
Education levels may also play a
Undergoing specific procedure or test
role in determining whether a facil-
33%
ity’s social media presence affects
Choosing health insurance plan
purchasing decisions. Individuals
32%
with lower education levels tended
n = 1,060
to be more influenced by a hospital’s
social media presence when making
treatment decisions than those with
Source: PwC HRI Social Media Consumer Survey, 2012
higher education levels.
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