Social Media "Likes" Healthcare: From Marketing To Social Business (Report) - Pwc Health Research Institute Page 18
ADVERTISEMENT
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40Across the health industry, consumers
Figure 9: Percentage of respondents finding
Figure 8: Percentage of respondents
seem to value information and services
value in services offered by health insurers
finding value in services offered by
healthcare providers via social media
and drug companies via social media media
that will help make their healthcare
easier to manage. More than 70%
Percentage represents a response of
Percentage represents a response of
of consumer survey respondents
somewhat or very valuable
somewhat or very valuable
would appreciate receiving assistance
from healthcare providers via social
Discounts or coupons
Availability of doctor appointments
media with referrals and appoint-
72%
68%
ment scheduling, while 69% would
67%
Appointment reminders
value offers to save money and receive
71%
support post-discharge. (See Figure
Voice complaints/seek customer service
8.) Regarding the services offered by
65%
Referral to specialists
insurers and drug companies via social
67%
70%
media, consumers find similar value,
Discounts or coupons for services
Appointment reminders
with the most interest being ways to
69%
58%
save money and seek customer service.
67%
Continued support post-treatment/discharge
(See Figure 9.)
69%
Information to find cheapest medication
Voice complaints/seek customer service
65%
68%
67%
Patient reviews of doctors
Treatment reminders
68%
60%
Treatment reminders
65%
68%
Support groups for similar patients
Current ER wait times
56%
65%
58%
n = 1,060
Share positive experiences with other patients
53%
Source: PwC HRI Social Media Consumer Survey, 2012
54%
Games/contests encouraging healthy behavior
42%
42%
n = 1,060
Drug company
Health Insurance
Source: PwC HRI Social Media Consumer Survey, 2012
16
PwC Health Research Institute
| Social media “likes” healthcare
ADVERTISEMENT
0 votes
Related Articles
Related forms
Related Categories
Parent category: Business