Social Media "Likes" Healthcare: From Marketing To Social Business (Report) - Pwc Health Research Institute Page 25
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40Consumer interactions with organizations via Facebook and Twitter
Activity measured in likes, shares, and comments
A community posted a question to members: “When did you
deliver your baby?—early, late, or on time?” and received:
Consumer
61
likes
activity
766
comments
high:
6,778
low:
Communities
4,987
An insurer gained new members by hosting
A provider used quizzes to engage its
a contest to reach its 15,000th page Like.
members. A quiz about Vitamin D had:
The contest post received:
35
321
likes
likes
3
5
shares
shares
Consumer
35
16
activity
comments
comments
high:
633
low:
Provider
6
A pharma manufacturer alerted members
about a product recall which resulted in:
Pharma
12
likes
Insurer
47
shares
12
comments
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Consumer
Organization
Engagement with organizations’ Facebook sites
Activity on their own Facebook sites
Consumers use provider sites to connect and share, but they treat
Providers, insurers, pharma companies and communities use
insurer, pharma, and communities as a forum to give feedback.
their sites to provide health information or answer questions.
Providers
Pharma
Insurers
Communities
Providers
Pharma
Insurers
Communities
3%
5%
1%
1%
52%
35%
55%
88%
31%
48%
96%
69%
8%
18%
23%
5%
66%
47%
3%
30%
30%
57%
22%
7%
Asking questions
Providing feedback
Sharing and conversing
Providing information
Promoting
Sharing and conversing
An in-depth discussion
23
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