Social Media "Likes" Healthcare: From Marketing To Social Business (Report) - Pwc Health Research Institute Page 3
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40Table of contents
The heart of the matter
2
Liking, following, linking, tagging, stumbling:
social media is changing the nature of
health-related interactions
An in-depth discussion
4
Savvy adopters are tapping into social media
to foster new relationships
Executive summary
5
Social media is changing online dialogue from one-to-many to
many-to-many, at a phenomenal speed
7
Consumers are broadcasting their wants, needs, and preferences
through social media
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• Social animals
• Social studies
• Social skills
• Social speed
• Social networks
• Social currency
How health organizations are evolving from social media marketing
to social business strategy
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A future look: Data generated from individuals can help
complete the patient profile
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What this means for your business
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Social media enables organizations to expand
their role with customers
April 2012
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