Social Media "Likes" Healthcare: From Marketing To Social Business - Health Research Institute, April 2012 Page 13
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40Figure 3: Percentage of consumers who use social media for health-related activities
Support health-
Comment on
Post about
Join health
Track and
Post reviews
Post reviews
Share health-
Post reviews
related cause
others’ health
health
forum or
share health
of doctors
of medications/
related videos/
of health
community
symptoms/
treatments
images
insurers
experiences
experiences
behavior
15%
28%
27%
24%
20%
18%
17%
16%
16%
n = 1,060
Source: PwC HRI Social Media Consumer Survey, 2012
Figure 4: Likelihood of sharing positive and negative health experiences via social media*
*
Consumers responding likely or very likely
Care
Experience
Specific
Health
Cost of
Coverage
Cost of care
to share an experience using social media
insurer
health
by health
at a hospital/
received
with
doctor,
at hospital/
medication/
nurse,
customer
insurance
insurer
healthcare
Source: PwC HRI Social Media
medical
treatment
healthcare
service
provider
Consumer Survey, 2012
facility
provider
44%
43%
42%
40%
37%
36%
36%
positive
negative
34%
35%
35%
35%
37%
38%
40%
n = 1,060
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