Social Media "Likes" Healthcare: From Marketing To Social Business - Health Research Institute, April 2012 Page 36
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40Health Research Institute
PwC’s Health Research Institute provides new intelligence, perspectives, and analysis on
trends affecting all health-related industries. The Health Research Institute helps executive
decision makers navigate change through primary research and collaborative exchange.
Our views are shaped by a network of professionals with executive and day-to-day experi-
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government or other institutions.
About this research
Advisory team
Contributors
Karla Anderson
Paul Ceverha
Principal
Director
(703) 674 6020
(214) 616 2432
Jeff Auker
Paul D’Alessandro
Social media likes healthcare: From marketing to social
Director
Principal
business represents the most in-depth research to date of
social media’s impact on the healthcare industry by PwC’s
(860) 597 2206
(847) 910 5763
Health Research Institute (HRI). HRI conducted more than
Maxim Duprat
James Koenig
30 interviews with executives and thought leaders representing
Director
Director
pharmaceutical and biotech companies, insurers, providers,
patient advocacy organizations, and community health
(917) 405 4816
(610) 246 4426
companies. HRI also tracked the social media activity of
health organizations and consumer communities to create a
Fadi Khuri
Jamie Marks
“Week in the life of social health” snapshot. HRI conducted
Director
Former Research Analyst, HRI
a consumer survey of 1,060 adults representing the
demographics of the US population, along with surveying
(646) 408 3343
Rani Radhakrishnan
members of the eHealth Initiative (eHI), a national association
Director
Kenneth Madrigal
of health information and technology organizations.
Manager
(510) 300 7050
(757) 343 3227
Ted Shelton
Kelly Barnes
Serena Foong
Managing Director
Partner
Senior Manager
Chetan Paydenkar
Health Industries Leader
Manager
(415) 763 5820
(617) 530 6209
(214) 754 5172
(408) 239 9779
Gurpreet Singh
Christopher Khoury
Principal
David Chin, MD
Senior Manager
Robin Settle
Principal (retired)
Director
(312) 298 2160
(202) 312 7954
(617) 530 4381
(267) 330 4006
Christopher Wasden
Sarah Haflett
Managing Director
Ceci Connolly
Manager, Health Information
Lloyd Smith
HRI Managing Director
Technology Research
Principal
(832) 816 3606
(202) 312 7910
(267) 330 1654
(678) 419 2328
Health Industries marketing
Todd Hall
Sandy Lutz
Marcy Rebello
Andrew Sofield
Director
Managing Editor
Research Analyst
Director
(617) 530 4185
(214) 754 5434
(617)530 4827
(702) 691 5493
Attila Karacsony
Benjamin Isgur
Erin Manalo
Director
Director
Research Analyst
(973) 236 5640
(214) 754 5091
(213) 356 6118
Nadia Leather
Director
(646) 471 7536
34
PwC Health Research Institute
| Social media “likes” healthcare
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