Beware Of Popular Kids Bearing Gifts: A Framed Field Experiment - Jignan Chen, Daniel Houser, Natalia Montinari, And Marco Piovesan (Interdisciplinary Center For Economic Science, George Mason University) Page 21
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34Public (p < .01), but not in Private treatments (p = .73). A one-point increase in pro-social
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measurement brings about 8% increases in sharing probabilities
.
In regression (4), we discuss interaction effects of popularity and age on sharing
probabilities. Age and popularity together have a significant and positive impact on
sharing in Public (p < .01), but do not have an effect in the Private treatment (p= .63).
This suggests that the more popular and older kids (recall that the more popular the child
is, the lower the popularity index) are more likely to share in Public, however, they are no
more likely to do so in Private.
VI. Conclusions and Discussion
This paper explores relationships among popularity, age and pro-social behaviors in
children. Our results show that popular children display more prosociality in public than
in private settings, while the behavior of less popular children does not vary across these
contexts. Age has a positive effect on pro-social behaviors, with older children sharing
more. We also find positive interaction effects of popularity and age on prosociality, but
only in public environments: older and more popular children are most responsive to a
change in decision-making context.
Our findings have several important implications. First, although popular people are often
regarded as more pro-social, our results demonstrate that popular people may not be
intrinsically more pro-social. Instead, they act more generously in public, while they are
less likely to do so in private. Therefore, inferences based on popular people’s public
behaviors may result in misplaced trust. Second, our findings offer approaches to
promote charitable giving. Since popular people are more likely to act prosocially in
public environments, it may be efficient to tailor donation campaigns so that they
influence the decisions of the popular. Finally, our results offer further reasons for
transparency in public decision-making, as the relevant decision-makers in these contexts
are typically popular.
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The reason for the difference between Public and Private may be connected to the pro-social
measurement questionnaire, which focused on public prosociality.
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