Swot Analysis Template For An Organizational Assessment

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SWOT Analysis Template for an Organizational Assessment; Marketing, Strategic or Capital Campaign
State what you are assessing here ____________________________________________________________________________________________________________
Many criteria can apply to more than one quadrant. Identify criteria appropriate to your own SWOT situation.
Strengths
Weaknesses
Criteria examples:
Criteria examples:
Age of Organization
Mission too broad/narrow
Cashflow/ Financial weakness
Tenure of Staff
Gaps in capabilities/experience of
Staff education/experience
Financial Stability
staff
No public awareness
Transparency
Poor website
Reputation
Capabilities
Board inefficiency or indifference
Lack of competitive strength
Marketing - reach, distribution,
awareness
Reputation, presence and reach
Innovative aspects
Known vulnerabilities
Competing deadlines and pressures
Location and geographical reach
Accreditations, qualifications,
Effects on core activities, distraction
certifications
Morale, commitment, leadership
Accreditations, etc
Processes, systems, IT,
communications
Processes and systems, etc
Management cover, succession
Cultural, attitudinal, behavioural
Management cover, succession
Philosophy and values
Opportunities
Threats
Criteria examples:
Criteria examples:
New grants available
Elimination of funding
Possible partnerships
Economy - home, abroad
Demographic trends
Political turnover
Companies looking for cause-
Recent bad press
marketing opportunities
Demographic trends
Influential connections
Rising costs
Recent good press
Legislative effects
Market developments
Competitor intentions
Industry or lifestyle trends
Market demand
Technology development and
New technologies, services, ideas
innovation
Vital contracts and partners
Niche target markets
Sustaining internal capabilities
Business and product development
Obstacles faced
Information and research
Insurmountable weaknesses
Volumes, production, economies
Loss of key staff
Seasonal, weather influences
Seasonality, weather effects

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