Sample Outline for a
Strategic Communication Action Plan
The following is an example of an outline for a strategic communication action plan for
XXXX County Schools based on the recommendations from an NSPRA Communication Audit
Report. The suggested goals were taken from the guiding principles, objectives and action steps
detailed in the recommendations in the report. The plan also indicates which of the district’s
strategic directions (or goals) the communication goals most directly relate to.
Please note that this is an outline and not a complete plan, as there are sections that
Communications Office staff and administrators need to address, such as budget, timelines,
responsible parties and evaluation measures. Ongoing communication and public relations
activities should also be added.
While this represents a substantial start on developing a comprehensive communication
plan, it requires the input and direct involvement of XXXX County Schools staff and patrons in
order to prepare a final plan.
Strategic Direction: Highest Student Achievement
Suggested Goal: Position XXXX County Schools as “the district of
choice” for quality teaching, learning and student achievement.
Develop clear, consistent messages that are delivered in “one clear voice.”
Create a theme.
Target audience: Staff; parents; community
Develop key messages for staff, board and key communicators.
Target audience: Staff; board members; key communicators
Redesign and repackage basic information/marketing materials to create a
Target audience: Parents; community; students