Sample Outline For A Strategic Communication Action Plan Page 3
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Provide news inserts for business/community publications.
Target audience: Business/community leaders and their employees
Budget:
Timeline:
Responsible persons:
Evaluation measures:
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Implement a “speakers bureau” for use by community and business organizations.
Target audience: Community/business leaders
Budget:
Timeline:
Responsible persons:
Evaluation measures:
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Use Channel 14 to deliver information on a regular basis.
Target audience: General community
Budget:
Timeline:
Responsible persons:
Evaluation measures:
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Initiate regular communication with local clergy.
Target audience: Faith community leaders
Budget:
Timeline:
Responsible persons:
Evaluation measures:
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Improve communication with senior citizens.
Target audience: Senior taxpayers
Budget:
Timeline:
Responsible persons:
Evaluation measures:
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Establish a Key Communicator Network.
Action steps:
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Identify influential parent, community and business leaders, including minority
leaders.
Target audience: Administrators; board members; staff
Budget:
Timeline:
Responsible persons:
Evaluation measures:
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Invite identified key communicators to meet with the superintendent/area
superintendents several times each year.
Target audience: Influential opinion leaders in the community
Budget:
Timeline:
Responsible persons:
Evaluation measures:
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Parent category: Business