Sample Outline For A Strategic Communication Action Plan Page 4
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Resurrect and redesign Friends of Education newsletter to keep key
communicators informed between meetings.
Target audience: Identified key communicators
Budget:
Timeline:
Responsible persons:
Evaluation measures:
♦
Investigate the possibility of sending Friends of Education electronically.
Target audience: Identified key communicators
Budget:
Timeline:
Responsible persons:
Evaluation measures:
♦
Establish a hotline or direct contact for key communicators to clarify information
or head off rumors.
Target audience: Identified key communicators
Budget:
Timeline:
Responsible persons:
Evaluation measures:
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Expand district cable television programming.
Action steps:
♦
Improve distribution of programming schedule to a broader audience.
Target audience: Parents; staff; students; cable customers
Budget:
Timeline:
Responsible persons:
Evaluation measures:
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Increase programming related to the Choice Plan.
Target audience: Parents; students
Budget:
Timeline:
Responsible persons:
Evaluation measures:
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Use Leadership Technology equipment to research viewer interest in specific
topics.
Target audience: Parents; cable customers; business/community leaders
Budget:
Timeline:
Responsible persons:
Evaluation measures:
♦
Produce more PSAs and infomercials highlighting students and schools.
Target audience: Parents; students; cable customers; business/community leaders
Budget:
Timeline:
Responsible persons:
Evaluation measures:
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