Sample Outline For A Strategic Communication Action Plan Page 5

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Evaluate feasibility of using Channel 14 for staff development and inservice.
Target audience: Staff
Budget:
Timeline:
Responsible persons:
Evaluation measures:
Expand and improve the district web site.
Action steps:
Redesign homepage for easier navigation by users.
Target audience: Parents; community; potential employees; web surfers
Budget:
Timeline:
Responsible persons:
Evaluation measures:
Update information on a regular basis (weekly or bi-weekly).
Target audience: Parents; community; potential employees; web surfers
Budget:
Timeline:
Responsible persons:
Evaluation measures:
Make publications available online in PDF format.
Target audience: Parents; community; potential employees; web surfers
Budget:
Timeline:
Responsible persons:
Evaluation measures:
Include marketing components (for schools, recruitment, Choice Plan).
Target audience: Parents; students; potential employees
Budget:
Timeline:
Responsible persons:
Evaluation measures:
Provide a page to respond to rumors and myths circulating in the community and
promote the web site as a source of accurate information.
Target audience: Parents; staff; community; key communicators
Budget:
Timeline:
Responsible persons:
Evaluation measures:
Continue to develop a “shared leadership” style across the district.
Action steps:
Close the communication loop on all projects by explaining rationale for actions
and result of efforts.
Target audience: Staff; parents; taxpayers
Budget:
Timeline:
Responsible persons:
Evaluation measures:

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Parent category: Business