Sample Outline For A Strategic Communication Action Plan Page 7
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Build partnerships with ethnic agencies.
Target audience: Minority community members; civic leaders; faith community leaders
Budget:
Timeline:
Responsible persons:
Evaluation measures:
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Provide visual signs of welcome and appreciation of diversity at schools..
Target audience: Students; parents
Budget:
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Responsible persons:
Evaluation measures:
Strategic Direction: Effective Efficient Operation
Suggested Goal: Create an annual, strategic communication plan.
Objectives
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Develop communication goals designed to improve and integrate effective
communication at all levels and that are tied to the district’s strategic directions.
Action steps:
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Involve the Strategic Communications Advisory Committee in defining the
communication program and developing specific goals and action steps.
Target audience: Administration; board; staff
Budget:
Timeline:
Responsible persons:
Evaluation measures:
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Determine a plan format based on the four-step public relations process of
research, planning and assessment, communication and evaluation.
Target audience: Administration; board; staff
Budget:
Timeline:
Responsible persons:
Evaluation measures:
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Establish a process to review and update the plan on a regular basis.
Target audience: Administration; board; staff
Budget:
Timeline:
Responsible persons:
Evaluation measures:
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Parent category: Business