Sample Outline For A Strategic Communication Action Plan Page 9
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Train school staff in use of the district Stylebook and how to prepare an effective
newsletter.
Target audience: Staff
Budget:
Timeline:
Responsible persons:
Evaluation measures:
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Conduct readership surveys of school newsletters.
Target audience: Parents
Budget:
Timeline:
Responsible persons:
Evaluation measures:
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Prepare brief updates on district news that can be placed in all school newsletters.
Target audience: Parents; staff
Budget:
Timeline:
Responsible persons:
Evaluation measures:
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Investigate different ways to distribute school newsletters to a broader audience.
Target audience: Neighborhood residents; local businesses
Budget:
Timeline:
Responsible persons:
Evaluation measures:
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Develop communication protocols.
Action steps:
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Create a committee of staff and parents to develop guidelines for e-mail and voice
mail communications.
Target audience: Parents; staff
Budget:
Timeline:
Responsible persons:
Evaluation measures:
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Evaluate the use of automated answering systems to determine effectiveness and
impact on customer service.
Target audience: Parents; community
Budget:
Timeline:
Responsible persons:
Evaluation measures:
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