Definition of the Market
•
This section should:
Describe your business industry and outlook
•
Define the critical needs of your perceived or existing
market
•
Identify your target market
•
Provide a general profile of your targeted clients
•
Describe what share of the market you currently have
and/or anticipate
After reviewing this
•
Basic information about the industry you operate in
section the reader
and the customer needs you are fulfilling
should know:
•
The scope and share of your business market, as well
as who your target customers are
Start here…..
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