Business Plan Template Page 9
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11Marketing and Sales Strategy
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This section should:
Identify and describe your market – who your
customers are and what the demand is for your
products & services
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Describe your channels of distribution
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Explain your sales strategy, specific to pricing,
promotion, products and place (4Ps)
•
After reviewing this
Who your market is and how you will reach it
section the reader
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How your company will apply pricing, promotion,
should:
product diversification and channel distribution to sell
your products and services competitively
Start here…..
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