Evaluation Plan Template Page 4

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The follow resources provide additional information on logic models:
Kellogg Foundation:
Logic-Model-Development-Guide.aspx)
University of Wisconsin Cooperative Extension:
CDC Program Evaluation Resources:
Innovation Network:
III. EVALUATION APPROACH
Understanding the information your stakeholders need from your evaluation, identifying your evaluation questions,
and developing indicators, base line measures, and benchmarks are important steps in constructing a sound
evaluation plan.
Understanding Stakeholder Needs
Your answers to the following questions will help focus your evaluation by identifying what your stakeholders
need to learn from the evaluation.
Who will use the evaluation findings?
A variety of stakeholders may be interested in your evaluation findings. The primary stakeholders are those
responsible for managing and implementing the program, and your consortium partners. Other stakeholders
that will have an interest in your evaluation findings are the people you are serving, the funders of your
program, and others in the community who have a stake in the issue you are addressing, among others.
How will the findings be used?
You can use your evaluation findings for multiple purposes, such as identifying areas for program
improvement, demonstrating the impact of your efforts, calculating the financial return on invest of the
program, etc.
What do they need to learn from the evaluation?
Your various stakeholders will have different interests in your evaluation findings. It is important to
understand what information will be useful to each of your stakeholders to help guide you in the development
of your evaluation approach.
The example provided in the following table illustrates how to organize your audiences and uses of your evaluation
findings.
I
Strategy.
I
Capacity.
I
Sustainability.

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