Evaluation Plan Template (Page 5 of 9) in pdf

Audience

Evaluation findings of

Utilization of evaluation findings

interest

Program staff

Number of people utilizing services;

On-going program improvement

participant program evaluations;

survey data of change in knowledge,

changes in clinical measures of

participants; cost of programs being

implemented

Funders

Congregate data illustrating changes

Determination of future funding

in behavior or population served;

return on investment calculations

Evaluation Questions

Developing appropriate evaluation questions will guide you in understanding what data to collect and the processes

you will utilize to collect and analyze that data. There are two basic types of evaluation questions:

Process questions which focus on examining the implementation of the program, such as:



Is our implementation process producing the outcomes we expect?



Are we using our resources effectively?

Outcome questions focus on showing whether or not a program achieves the desired changes in patients,

providers, or the community.



Did participant/patients knowledge increase?



Did patients adhere to treatment or complete treatment?



Did participant/patients experience improved health indicators?



Did hospital admissions rates decrease?

Baseline Measures

To understand the change your program is making, you will need to understand how prevalent the factors you are

examining are in the population you will be serving prior to your program implementation. In addition to the

prevalence of the issue (i.e. obesity, rate of diabetes), it is also helpful to understand other factors, such as trends,

how often things happen, the duration and intensity of most incidents, etc. The indicators you track in order to

show the impact of your program are called baseline measures. In other words, the baseline is the standard against

which you will measure all subsequent changes implemented by your program.

An indicator is anything that is measurable that can be used to identify a change in trends. An indicator can be the

number of alcohol-related car accidents per county per month throughout your state, the number of people

requesting a particular pamphlet that your organization distributes, or the number of pregnancies among teenagers

in your community in a year.

Indicators are measurable signs of a program’s performance. Good indicators are relevant, understandable, and

useful. Indicators are tied to the objectives identified in the program description and the logic model. Indicators are

visible and measurable signs of change.

The indicators you choose to track through your evaluation should to be

relevant and provide the information that you need to answer your evaluation questions.

Strategy.

Capacity.

Sustainability.

Evaluation Plan Template Page 5

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