Sales Strategy, Planning & Insight Lead
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2Sales Strategy, Planning & Insight Lead
Sales Strategy, Planning & Insight Lead
What this job is really like:
This role involves gathering, maintaining and analysing data to provide marketing and/or marketing
effectiveness intelligence and insight to strategy and marketing colleagues to maximise the impact of customer
segmentation, Go-To-Market strategies and marketing campaigns. You will be involved in communicating
insight and recommendations to colleagues, and leading planning efforts to implement initiatives resulting from
insights
Jobholders are typically responsible for:
This job will typically be measured with
the following KPI’s
Consistency, completeness, accuracy
Distribution Strategy
and relevance of insight produced
Defining research requirements & approaches
Business Impact of insight and
Ensuring the distribution strategy aligns to the RSAII strategy
recommendations
and Ops plan
Colleague and internal customer
Engaging across all functions as required to ensure the success
feedback
of the Distribution Strategy
Application of RSA marketing best
Operational Planning
practice
Coordinating cross functionally to ensure that Sales inputs are
Application of RSA Brand Beliefs
successfully incorporated into the Ops Planning process
Ensuring that all Sales stakeholders are engaged in & sign-off on
the process
Driving monthly focus on the achievement and maintenance of
the Ops plan
Insight Generation
Using internal and external sources to gather business and
market information
Analysing research data to deliver relevant insight and business
intelligence
Collating and presenting information from multiple sources in a
logical way and producing outputs that are meaningful and
readily applicable to the business.
Proposition Management
Engaging with key internal & external stakeholders to design and
maintain market leading propositions & proposition categories
Leveraging insights from business data to design targeted
campaigns to deliver against Op Plan and Distribution Strategy
priorities
Size & Scope:
Jobholder Requirements
Reporting to a member of the Sales & Marketing Management
3-5 Years Experience operating in an
team, this role has significant responsibility for implementation of
insight, strategic planning or relevant
the organisation's marketing strategy
management consulting role
Experience coordinating resources across
multiple functions
Influencing without authority to achieve
outcomes
Handling various sources of data of differing
levels of quality & driving insightful analysis
Building relationships with internal and/or
external customers
Research & Insight Gathering - Is proficient
in the use of appropriate technologies to
support research and intelligence activities.
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Parent category: Business