One Page Business Plan Template (Page 2 of 3) in pdf

One Page Business Plan Guide

Below you will find an explanation of the various areas in your one page

business plan template to help you fill it out.

Mission - This is what you ultimately want to achieve through your

•

freelance Web writing work. For example, if you write press releases

for online businesses, your mission might be to get small online

businesses increased exposure through online media outlets. Or, if you

write grant proposals, your mission might be to help clients secure

more funding through grants for their projects or causes.

Business Goals

Go back to your goal-setting worksheet, and

–

•

include all of your business goals (which should be specific and

measurable) here – you can put marketing goals in the one page

marketing plan instead.

Business Strategies / Objectives – These are your general plans

•

for actually reaching your goals. For example, if a goal is to have 100

new clients by the end of your first year, a strategy might be to

network in online communities where those prospective clients “hang

out” to make yourself visible to them.

Total Yearly Budget – Like it or not, running a freelance Web writing

•

career will have costs involved, even if they’re not high. Estimate what

you can realistically spend through a total budget (you may also want

to include the percentage of any earnings that you plan to re-invest in

growth).

Income Projection & Explanation – You need to estimate your

•

income for your first year, and explain how you got to that estimate.

Then at the end of the year, you can evaluate your actual income

versus your estimate and see where you stand, adjusting estimates

each year (or even sooner if you realize the estimate was unrealistic).

Be careful not to overestimate your income projections.

Cost Projection & Explanation – You also need to estimate your

•

expenses (yearly or monthly). It’s vital that you consider everything,

and not underestimate your costs. Include everything from your

domain registration costs to advertising costs to office supplies. (You’ll

detail them in a later section).

Income Streams – List all of your starting or existing income

•

streams. For example, I offer Web copywriting, press release writing,

and business Web content writing services. They would each be listed

here on a separate line. I also would include any blogs or websites that

are bringing in an income as a more residual income stream.

This one page business plan template was created for

freelance writers

by Jennifer Mattern,

and is an excerpt from the Web Writer’s Guide to Launching a Successful Freelance Web

Writing Career e-book from .

It is authorized for personal use only. It

may not be sold, published, or distributed anywhere in any way.

One Page Business Plan Template Page 2

Related Articles

Related forms

Related Categories