Persuasive Speech Template (Monroe'S Motivated Sequence)

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P
S
(M
M
S
) (65 points) Name ___________
ERSUASIVE
PEECH
ONROE
S
OTIVATED
EQUENCE
INTRODUCTION (5)
___Creative attention-getter (a WOW statement or action) (1 point)
___Relates topic to audience (why they should care) (1 point)
___Builds credibility (1 point)
___Provides clear preview of the whole speech (main points, re-cap, Q&A) (1 point)
___Uses transition and/or signposts to the first main point (1 point)
IDENTIFIES UNFULFILLED NEEDS [Problem] (11)
States need/problem(s) explicitly (3 points)
___Points supported with research (2 points) (
)
Documents the extent of the problem (3 points)
Points supported with research (2 points) (
)
___Transition to solution (1 point)
IMPLIES SATISFACTION BY OFFERING A SOLUTION [Solution] (12)
Waits to provide explicit solution until now (2 point)
Explains how solution works (2 points)
___Points supported with research (2 points) (
)
Relates solution back to needs (tells how solution solves the problem) (2 points)
Points supported with research (2 points) (
)
Overcomes objections (1 points)
___Transition to visualization (1 point)
VISUALIZES WHAT SATISFACTION WILL MEAN [Visualization] (3)
___Visualization with the solution (1 point)
___Visualization without the solution (1 point)
___Transition to action (1 point)
DEFINES SPECIFIC ACTIONS [Action] (3)
___Clearly states the steps to be taken (1 point)
___Provides information to facilitate action (1 point)
___Transition to conclusion (1 point)
___CONCLUSION (3)
Conclusion based on provided information (1 point)
Reviews the main points (1 point)
Re-connects ending to attention-getter (1 point)
DELIVERY (11)
Truly "extemporaneous" speaking (glances at PPT, no reading) (2 points)
Avoids nervous habits (Ums, adaptors, disfluencies) (1 point)
Clothing establishes credibility (1 point)
Varies speech rate and pitch (1 point)

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