Sample Press Release

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HOW TO WRITE A PRESS RELEASE: BASIC FORM
Month X, 20XX
CONTACT
Name
Phone number
Email address
Headline
YOUR CITY – The first paragraph consists of one or two sentences that state very
directly the “who, what, where, when and why.” This is the bare essentials of your
announcement.
The second paragraph should explain your event in further detail. Share the most
interesting or exciting details about your event in no more than three sentences.
More paragraphs can be added to explain your event if necessary, but keep it brief.
Again, share only the most attractive details. Try to limit each paragraph to three
sentences.
Once you have explained your event, add on several paragraphs explaining the
Friendship Force and World Friendship Day (if you are writing about a World Friendship
Day event). Feel free to copy the following text:
The Friendship Force of (your club) is part of Friendship Force International, a global
network of citizen ambassadors who travel the world in the name of friendship and
goodwill. The signature program of FFI is home hospitality, where travelers are hosted
in the home of someone in another country in order to experience the culture from the
inside. “It is truly a powerful experience that creates strong bonds as well as lifelong
friendships,” says FF (your club) President (name).
Friendship Force International was launched on March 1, 1977, in a White House
ceremony with the support of President Jimmy Carter. Since that time more than
1,000,000 people have participated in its programs.
World Friendship Day was created by Friendship Force International five years ago as a
way for its 360 clubs around the world to commemorate the organization’s birth. This
year, World Friendship Day will be celebrated in March in 55 countries on six
continents.
You can end your press release right there, if you like. No “conclusion” is necessary.
Use your best judgment and feel free to be creative, but make sure the primary
details are up front and crystal clear! See samples on the following pages.

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