Authorization To Use Image Personal Information

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Authorization to Use Image/Personal Information
in Public Communications
I agree to allow UW Health to use information about me, including my name, my voice and/or photos or videos
of me in public communications such as printed materials, electronic communications, use on UW Health web
sites, in UW Health advertising and in social media.
I will let UW Health identify me to external parties for use in printed, broadcast or web news stories. I agree to
participate in photographs, videos and interviews with reporters from external news media. I understand that such
videos, photos and interviews may be rebroadcast or reprinted by other media outlets as well.
If a UW Health patient, I agree to be identified as a patient.
Special instructions/restrictions: _____________________________________________________________________________
This agreement will remain in effect unless you revoke your authorization.
I am: ❍ A Patient ❍ Other _____________________________________
______________________________________________________________________________________________________________________________________
Name – Last, First, MI
______________________________________________________________________________________________________________________________________
Street Address
______________________________________________________________________________________________________________________________________
City
State
Zip Code
______________________________________________________________________________________________________________________________________
Birthdate
Phone Number
Email Address
Signature (Individual or Parent/Guardian*)______________________________________________Date __________________
________________________________
If this form has been signed by the patient’s legal representative, please indicate your relationship to the patient:
* Generally, if you are 18 years of age or older, you are the only person permitted to sign this form to allow the use of your image or discuss of information about
you. If you are under the age of 18, your parent or guardian must sign this form for you. However, there are many situations in which this general rule does not
apply. For more information regarding who is authorized to sign this form, contact UW Health Marketing and Communcations at: (608) 262-6343.
ADDITIONAL INFORMATION REGARDING USE AND DISCLOSURE OF PATIENT INFORMATION
You should be aware of the following guidelines in signing this agreement:
federal health privacy laws, information they receive, may lose its protection
under federal health privacy laws, and those people may be permitted to re-
No Obligation to Sign. You do not have to sign this form, and you may refuse
release your medical information without your prior permission.
to do so. Unless permitted by applicable law, UW Health Care Providers may
Right to inspect. You have the right to inspect or copy information for which
not refuse to provide you treatment or other health care services if you refuse
to sign this form.
you are authorizing use or disclosure, with certain exceptions provided under
state and federal law. If you would like to inspect the information to
Revocation. You have the right to take away this authorization. Your written
be disclosed, contact the UW Health Marketing and Communications office at
revocation will be effective except to the extent that the person(s) and/
(608) 262-6343.
or organization(s) listed on this form have taken action in reliance on this
authorization. Your revocation must be made in writing and addressed to
For more information. Visit:
UW Health Marketing and Communications, 301 S. Westfield Road, Suite 250,
UW Health includes University of Wisconsin Medical Foundation, Inc.,
Madison, WI 53717 or e-mailed to .
University of Wisconsin Hospitals and Clinics Authority, and UW School of
Re-release. If the person(s) and/or organization(s) you are allowing to use your
Medicine and Public Health and other affiliated entities.
image/personal information are not health care providers or people subject to
FOR OFFICE USE ONLY
Project Description _____________________________________________________________________
PATIENTS ARE ENTITLED
TO A COPY OF THIS FORM
Physical Identification ___________________________________________________________________
AFTER SIGNING
Job Number _____________________ Department _______________________ Staff Initials _________
Event _______________ Event Date ___________ Event Location _______________________________
Tag(s) _______________________________________________________________________________
(5/2016)
PA-45581-16

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