Marketing Director Sample Resume Page 2
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3Controlled five outside agency partners including; general market advertising, direct marketing, interactive
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marketing, print placement and Yellow Pages advertising agencies.
Created a charitable event program, which married the efforts of independent Optometrists, store operations staff
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and two separate charities and resulted in valuable community-service exposure.
Marketing Manager – Specialty Businesses (11/95 – 4/97)
Managed marketing disciplines for Specialty Business Group and served as lead member of a cross-functional business
team accountable for all business decisions and P&L.
Championed marketing programs and general business solutions resulting in increased customer traffic and sales, in
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a declining Host sales environment.
Implemented company’s most successful sales promotion resulting in record customer traffic increase of 13% comp
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sales increases of over 15% and profit increases of nearly 22%.
Improved Host relations, resulting in increased business support, 30% decrease in host advertising media costs and
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increased exposure to Host customers.
Spearheaded successful employee sales contests.
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Pioneered a breakthrough media strategy improving ROI by nearly 100%.
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Employed merchandising and promotional strategies for BJ that continue to drive record sales volumes.
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8/93 – 8/95
MNOP MARKETING, INC. Columbus, Ohio
Start-up agency providing targeted, database local store marketing program development and implementation to the
national restaurant and retail industries.
Director, Client Services
Recruited to direct account services group in development, implementation and manage targeted, “neighborhood”
marketing programs. Clients included: Goodyear Tire & Rubber Company, Host Marriott, Taco Bell, Wendy’s
International, Coca Cola, Ruby Tuesday, Cracker Barrel Red Robin International, California Pizza Kitchen, Chevys Fresh
Mex, Longhorn Steakhouse and others.
Key member of strategic management team developing and implementing growth strategies, which resulted in year
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on year revenue increases of more than 200%.
Developed and implemented Goodyear’s national Neighborhood Network, which achieved an ROI of 69% in four
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months.
Spearheaded targeted neighborhood marketing program for Red Robin resulting in a 16%+ net sales gain.
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Developed a New Store Opening program for Red Robin International in a market with no brand awareness,
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resulting in record traffic & sales and a sustained weekly sales increase of more than 16%.
Developed and directed various programs achieving redemption rates of 15 – 25%.
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Signed over $400,000 in new business, in 6 months, representing $2million in expansion potential.
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Utilized sales prospecting & contact management database system, improving productivity by over 20%.
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Built solid working relationships with all levels of client management.
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9/87 – 8/93
PONDEROSA STEAKHOUSES, Dayton, Ohio (div of Metromedia Restaurant Group)
$800million, 800+ unit, national, family-steakhouse chain comprised of both company-owned and
Franchised restaurants.
Director, Marketing Services (5/92 – 8/93)
Promoted from Senior Manager, Sales Promotion. Appointed member of co-op marketing committee, new product
development team and concept re-imaging team.
Directed design, development, testing and subsequent national rollout of new menu presentation system resulting in
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average transaction increase of more than 5%.
Reduced annual department operating expenses by over 10%.
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Led staff of eight and effectively managed annual budget of $7+ million.
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Participated in strategic development and implementation of concept re-imaging, which resulted in double-digit
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comparable store sales increases.
Senior Manager, Sales Promotion (12/89 – 5/92)
Promoted to this position responsible for planning and directing the development & implementation of print,
merchandising, sales promotion and direct marketing programs, including national co-op marketing events, sales
promotions, new product testing & introductions and menu presentation.
Blueprinted the chain’s first, national direct mail promotion, which resulted in sales gain of over $1million.
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