Marketing Director Sample Resume Page 3
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3Expanded vendor resources resulting in improved finished quality of print and merchandising materials and
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shortened production schedules.
Renegotiated vendor contracts reducing budgeted expenses by $300,000 - $1million, annually.
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Improved average FSI coupon redemption from .5% to over 2%.
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Implemented promotional tracking system resulting in accurate and timely results reporting.
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Created promotional trade-up and add-on programs resulting in average transaction increases of 5 – 15%.
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Manager, Sales Promotion (9/87 – 12/89)
Recruited to establish in-house print advertising and merchandising agency, plan and manage implementation of print
marketing, sales promotion and menu merchandising programs.
Renegotiated print media contracts resulting in savings of more than $250,000.
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Created kids’ premium promotion resulting in sales increase of 11%.
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Established in-house print media agency resulting in annual savings of over $750,000.
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Spearheaded development and implementation of print and merchandising network improving franchisee
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participation in company-sponsored programs from 10 - 40%.
Developed and implemented mutli-tiered gift certificate sales promotion resulting in 25% sales increase.
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Established solid and effective rapport with franchisee community.
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9/78 – 9/87
XYZ FOODS, INC., Cleveland, Ohio
A $600+ million, 65 store, regional grocery/superstore chain.
Advertising Manager (5/84 – 9/87)
Planned, developed and managed advertising and sales promotion strategies for 60 store traditional grocery and 5 store
superstore chains.
Developed and implemented promotional, sponsorships and community relations events.
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Directed the development of advertising campaign that successfully launched the first food superstore chain in the
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market .
Hired, trained and managed internal agency staff of 16.
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Planned and directed all print and electronic advertising media.
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Directed creative development and production of all advertising & instore signage.
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Hired and directed outside advertising agency and other necessary outside resources.
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Advertising Coordinator (2/83 – 5/84)
Planned, scheduled and coordinated production of print and broadcast advertising.
Production Coordinator (6/81 – 2/83)
Planned, scheduled and coordinated production of print advertising.
Paste-up Artist (3/80 – 6/81)
Performed pre-press production for print advertising.
Silk Screen Operator (9/78 – 3/80)
Printed in-store seasonal, location and promotional signage.
SOFTWARE
Microsoft Office (Excel, Access, Word, Outlook, Power Point)
EDUCATION
University of Cincinnati BS/Communications 6/87
Cleveland Advertising Club – Fundamentals in Advertising - 1984
Letter of Commendation in Class Competition
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AWARDS
Cleveland Society of Communicating Arts – Award of Excellence, 1987
Regional Telly Award – Finalist, 1987
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th
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District Addy Award – Merit, 1987
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VOLUNTEER
Director, 123456789 Foundation, Dallas, Texas (April 1999 – present)
Vice President and Trustee, Shaker Football Club, Shaker Hts, Ohio (1994 – present)
Dime Collectors of America Association (1995 – present)
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Parent category: Business