Client Business Plan Template Page 2

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Small Business Pack Business Plan
Executive Summary
The Executive Summary is the doorway to your business plan. The summary should outline and
emphasize your plan’s main points.
Objectives
Setting your objectives, such as market share, sales, and profit, will determine your business goals. Make
sure your objectives are concrete and measurable. They should indicate a level of sales or profits, a
percentage of gross margin, a growth rate, or a market share you plan to attain. Avoid using vague
objectives like “being the best” or “growing rapidly.” You should set at least three objectives for your
business.
Objective 1
Objective 2
Objective 3
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Parent category: Business