Client Business Plan Template Page 3
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15Small Business Pack Business Plan
Mission Statement
A mission statement expresses the higher goals of your company, such as providing services to unique
industries, spreading new technologies, or improving education. If your company has a mission, state it
simply and in one or two sentences.
Company
Summarize your company by briefly explaining what your company sells, through what channels, and to
whom.
Company Ownership
Describe the ownership of your company. Is it a partnership, sole proprietorship, or corporation? Is it
publicly traded or privately owned?
Company History
Indicate when your company was founded, by whom, and with what purpose. How has it progressed
since being founded? When did you relocate offices, expand product lines, or otherwise change
substantially? Remember to include information about sales, products/services, and markets serviced as
well as how these items have changed over time. If the company is new, state why you have decided to
start the business.
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Parent category: Business