Job Description Template - Sales Operations Manager

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Job Description
Sales Operations Manager
SUMMARY:
The Sales Operations Manager is a key role within the Sales Support group. The Sales
Operations Manager will be the primary point of contact for the Sales Team, Professional
Services, Marketing, Finance and other departments. The Sales Operations Manager will be
responsible for a Sales Support team who are responsible for inbound and/or outbound lead
generation for new product sales to both new and existing customers as well as future sales.
The Sales Operations Manager will also be responsible for sales forecasting, analytics,
productivity, CRM maintenance and other sales support functions. This position reports
directly to the Executive Vice President of Sales.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
Core duties and responsibilities include the following:
 Develop an in-depth knowledge of Craneware’s core products via successful completion
of required sales training program, and utilize this knowledge to successfully lead Sales
Support operations.
 Manage a successful sales support team and ensure that the team consistently meets or
exceeds daily sales performance metrics.
 Work with EVP of Sales to create and maintain a world-class Sales culture, focused on
delivering results by providing ongoing coaching and development of sales support staff.
 Work with Sales RVPs to motivate and drive performance of the Sales Team.
Consistently ensure that business is conducted with integrity at all times and that
behaviour aligns with Craneware values.
 Serve as the main point of contact for Sales Team and address calls for most general
business issues; escalate to EVP of Sales, as appropriate.
 Work closely with EVP of Sales to drive strategy through discussions with Sales Team.
Analyse performance metrics data and leverage it to effectively coach and develop the
Sales Support team.
 Effectively manage Sales Operations expenses to ensure delivery of internal gross
margin goals.
 Responsible for the development and implementation of new processes and procedures
for effective and efficient team operations.

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