Yearly Advertising Budget Worksheet Calculate Annual Budget
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2Yearly Advertising Budget Worksheet
Calculate Annual Budget
1. Projected sales for period
$____________
2. Percent spent on advertising last year
$____________
3. Desired percent this year
$____________
4. This year’s advertising budget (line 1 x line 3)$____________
Calculate Current Annual Expenditures
5. One-time advertising expenditures
Item ______________________________________ $____________
Item ______________________________________ $____________
Item ______________________________________ $____________
Item ______________________________________ $____________
6. Annual marketing expenditures
Item ______________________________________ $____________
Item ______________________________________ $____________
Item ______________________________________ $____________
Item ______________________________________ $____________
7. Public Relations (line 4 x 2%)
$____________
8. Reserve (line 4 x 7%)
$____________
9. Total budget allocations (add lines 5, 6, 7 & 8)$____________
10. Advertising Budget
(line 4 minus line 9)
$_________
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Parent category: Financial