Event Planning Checklist Template Page 5

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Event Committee
Person
Approx. Hours
Date
Planning and Management Tasks
Responsible
to complete
Finalised
Marketing the Event
Identify target markets
Decide promotional methods (media)- radio,
television, newspaper
Develop advertising concept (attention grabbing,
Who, What, Where, When, Why etc)
Method of distribution (letter drop etc)
Arrange free publicity (media releases etc)
Post Event Tasks
Cleanup
Dismantling of decorations etc
Conduct evaluation of the event
Arrange financial statements
Prepare sponsors report
Review effectiveness, efficiency etc of the event
Provide recommendations etc
Post Event Evaluation
Debriefing meeting/ Planning Assessment
(outcomes, review all aspects – management,
marketing, examine problems etc)
Event Assessment (look at attendance and financial
performance)
– MANAGING A SUCCESSFUL AND SUSTAINABLE EVENT –

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